onent

sport: the bleeding edge

77000

Registered Opti dinghies world wide

138

Active Countries

11.5

Median Age of Kids

77

%'ge of Olympic Sailors started in Optis

sports development

in a crowded world, kids need goals and paths more than ever

Sport gives kids the chance to have fun, experience aspiration, as well as to learn social, motor, and intellectual skills that will provide benefits all through their lives. Enabling the delivering on these potentials is typically the job of sports organizations working at local, regional, national and global levels. Managing such organizations, creating, measuring and fine tuning frameworks and policies effectively over time, presents its own sets of unique challenges - and opportunities.

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management & delivery

Sports' Impacts flow from Discipline on and off the pitch

Every game happens by way of negotiation. Do you want to play? …what rules? …and so on. As events involve more people from more places, they require more resources that translate to bigger “stakes”. Delivery becomes paramount - for the event and audiences. The largest global media events are sports events. Sports offers unique sets of pathways into peoples’ lives. Managing this process effectively defines the relevance of sports, how they can grow and gain more relevance while extending global reach and impact..

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Sponsorship Management

Sponsorship Enables Exceptional Outcomes

The fundamental metric of Sponsorship is Fulfillment: did the Sponsorship deliver what was promised in the manner in which was promised as measured by some kind of objective third party criteria. All successful sponsorships are founded on this principle. However the truly successful ones go well beyond that. They are marriages in heaven that completely align for sport and sponsor at the brand level, and provide the capacity to build bridges far beyond what conventional marketing can accomplish. Aligning sport success with sponsor brand success can make the impossible possible.

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